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Filmmaker. Storyteller. Making AI nostalgia videos that hit 30-somethings right in the chest. Weekly stories about the Australia we're forgetting, the craft of making it, and thoughts on what's worth keeping.

This is where I write about why it matters.

Latest

Someone made a hit piece about me. Here's the truth.

Apr 27, 2026

A reel about AI nostalgia content went semi-viral this week. The comments called me a propagandist. I figured you should hear my side.

The pricing crisis nobody wants to talk about

Apr 21, 2026

AI can approximate a $15,000 deliverable for $20 a month. So what are you actually selling?

I hate AI

Apr 10, 2026

...is what I'd say if I wanted the click. Here's what I actually think after a year of using it every day.

The Boring Stuff

Apr 3, 2026

What AI actually does at my agency on a Tuesday afternoon.

It Hit Home This Week

Mar 21, 2026

Atlassian cut 1,600 people. Meta's planning 20%. The pattern is getting harder to ignore.Atlassian cut 1,600 people. Meta's planning 20%. The pattern is getting harder to ignore.