People ask me how I make these videos.

The short answer: AI. I use image generators, video tools, music tools. Things that didn't exist two years ago.

The longer answer is more complicated.

I'm a filmmaker. Have been for 15 years. I've shot documentaries, commercials, wedding videos, corporate stuff. I know what a camera does. I know what editing software does. I know the craft.

When AI tools started getting good, my first instinct was resistance. This felt like cheating. Like skipping the hard part.

But then I made something. A scene I'd had in my head for years…a memory from childhood I could never afford to actually produce. Suddenly I could see it. And other people could see it too.

That changed how I thought about it.

The tool isn't the craft. The craft is knowing what to make. Why it matters. What feeling you're trying to create. The AI just helps me get there faster.

I call it "human craft, machine assist."

The machine can generate a thousand images. But it can't tell you which one matters. It can't tell you why a Hills Hoist in a backyard makes a 45-year-old bloke tear up. That's the human part.

I'm still figuring this out. But I think there's a version of AI that makes us more creative, not less. That amplifies taste instead of replacing it.

That's what I'm trying to do here.